- 1
- Event dedicated to
women in agriculture - 6
- Video interviews with
agrifood professionals - 3
- Courses for journalists
+ project work - 6
- Episodes of the new
podcast (lots of news!)
“CAP4AgroInnovation - Agrifood Edition” is the new project promoted by Image Line with the support of the European Union (IMCAP Programme) in order to inform citizens about the Common Agricultural Policy (CAP).
The key words that sum up the aim of the project are new generations, funding for agriculture (thanks to rural development funds), women in agriculture and, of course, innovation in agriculture - indeed, we like to talk about agro-innovation!
Introduction
The Common Agricultural Policy (CAP) is the EU's longest-standing policy which aims to provide accessible, safe and high-quality food to the greatest number of people, guarantee a fair standard of living for farmers, preserve natural resources and the environment. The new CAP for the period 2023-2027 is based on 10 main objectives which represent the beacons for the implementation of a system based on good agricultural practices, including innovation and knowledge.
The current political-economic situation, characterized by strong uncertainty, has shed new light on the role of agriculture in ensuring food security, but several gaps still remain in understanding the real impact that agriculture and the policies that support it have on society as a whole.
Goals
To bridge these gaps, CAP4AgroInnovation - Agrifood Edition will promote various actions to inform and raise awareness among civil society about the role of the CAP in supporting innovation for competitive and sustainable agriculture from an environmental and social perspective. Targeting primarily the younger generations, the project will develop a training program aimed at students, teachers, and professionals in the fields of research and journalism, providing them with materials, activities, and interactive tools to interpret the CAP and understand its importance not only for agriculture and its innovations but for society as a whole in its evolution.
Furthermore, it will promote information actions using both innovative and traditional formats, analyzing innovation across the entire agricultural supply chain, from farm to table, and the policies that support it, with particular attention to gender balance and the role of women in agriculture. Ultimately, CAP4AgroInnovation - Agrifood Edition, through mutual learning and the sharing of agricultural knowledge among education and training providers, users, researchers, farmers, and citizens involved at various levels in the project's different activities, will make a significant contribution to the Agricultural Knowledge and Innovation System (AKIS).
Activities: from podcasts to social media, to tell how to implement 'agroinnovation' thanks to the CAP
Based on the European scenario highlighted by the available literature and the needs analysis conducted within the ParteciPAC and ParteciPAC22 projects, CAP4AgroInnovation will promote various initiatives aimed at the general public, emphasizing the role of the CAP in driving structural change in the agricultural sector.
Work plan
- WP1: Project management and coordination activities, including general and strategic coordination, management of administrative, financial and legal, as well as operational and technical activities.
- WP2: “Information for citizens”, including community management activities, social media and instant messaging, webinars, production of podcasts, videos and articles. In the foreground: infographics and events dedicated to women in agriculture and their role in innovation processes.
- WP3: “Education and training for students”. Workshops for high schools, both agricultural and hotel schools; masterclasses with chefs highlighting Italian agrifood chains; workshops for university students; AgroInnovation Award and Filippo Re Prize.
- WP4: Training for journalists. Three courses with professional training credits are planned in three cities (one in Milan, one in Naples, one in Bologna). A project work will also be implemented with the editorial staff of AgroNotizie, entitled ‘Women in Agriculture, agroinnovation beyond gender gap’.
- WP5: Project communication and dissemination, including activities to promote CAP4AgroInnovation Agrifood Edition and its results, and to ensure broad involvement in project initiatives.
EVENTS and WEBINAR
Various in-person and online events dedicated to those who study and teach, as well as those who produce or conduct research, to delve deeper, with the help of experts, into the support provided by the CAP and European policies for the enhancement of supply chains, the economic and environmental sustainability of agricultural businesses, and the role of young people and women. The list also includes information on webinars conducted in previous months.
Discover all events(T4.1) Corso giornalisti/comunicatori - Tappa di Bologna
Mercoledì 28 maggio 2025 - ore 14:30 (CEST)
"Raccontare l'agricoltura con parole nuove"
(T2.7) Evento “Women4AgroInnovation"
Mercoledì 7 maggio 2025 - ore 14:00 (CEST)
Organizzazione a cura di Image Line e Associazione Nazionale Donne dell'Ortofrutta, in occasione di Macfrut, Riminifiera, 7 maggio 2025.
In the News
Here you will find a curated collection of articles and mentions that reflect the echo of our project in different media. Each entry is a window into the impressions and impact we have generated.
- AAskanews11/8/2024
"Image Line, è impegnata nello sviluppo di progetti di open innovation in campo agricolo. Le milestones dei tre principali, sono state presentate ad EIMA International: il Demo Day di LIFE VitiCaSe, dedicato alla viticoltura rigenerativa e al carbon farming, le iniziative di comunicazione di CAP4AgroInnovation – Agrifood Edition e infine l'”AgriDataKPI – Early Access Program” (...)
- AADNKronos10/14/2024
“Tema condiviso a partire da scuola e campo“. Oggi condividere i temi della Csr e della sostenibilità con un pubblico sempre più ampio, per noi, parte dalla scuola e dal campo. Dalla scuola, (…) attraverso il progetto Cap4AgroInnovation - AgriFood Edition.
- IIl Foglio10/14/2024
Attraverso il progetto Cap4AgroInnovation - AgriFood Edition condividiamo con le nuove generazioni il valore della sostenibilità e l'impegno per la valorizzazione delle produzioni ortofrutticole che le misure della Politica Agricola Comune supportano.